• While understanding the past performance of a business is an important
step to framing valuation expectations, buyers are ultimately paying for
the future cash flows of a business.

• Combining business judgment with sound market analysis to derive
reasonable financial projections is therefore critical to achieving maximum
value.

• In negotiating valuation, a seller should:

• present the strategic and financial merits of the proposed transaction

• convince the buyer of the future cash flow potential of the business

• quantify the resulting revenue and cost synergies

• Utilizing sound, current and credible market research is important to
supporting the future cash flow potential of a company.

• Utilizing defensible and realistic market assumptions in the context of a
combination with the buyer as well as quantifying related synergies will
allow the seller to convince the buyer of the value proposition of the
transaction.

• Addressing future market penetration, revenue growth and cost savings
opportunities is an important component to maximizing value.

• With decades of collective experience, Generational Wealth & Equity’s representatives have considerable experience in conducting rigorous market research and analysis to effectively market and position your company.

• We are experts in helping companies develop sound, defensible financial
projections that will serve as a key component in negotiating for maximum
value.